Who we are at Brand-in Entertainment...

We are the premiere Brand Integration firm. Based in Los Angeles, California, we work directly with national and international brands who are seeking to seamlessly integrate themselves into popular culture. Our Creative Staff is exceedingly responsive to the marketing and image needs of the Brand name, working closely with the producers, writers, directors, and actors of our projects to assure that unique brand integrations are carried out with precision. Concurrently, we are sensitive to the creative integrity of the filmmaker and seek to create brand integrations that are seamless. At Brand-in, we understand that the most effective integrations are those which work naturally within the storyline.

What is Brand Integration?

Brand Integration is the process of building a brand into an entertainment property in a way that creates a direct interactive experience between the product and the characters or audience. Brand Integration is not product placement. Product placement is when a product is planted somewhere in a scene, usually the background. Brand Integration is as old as Hollywood itself and its effects on the consumer market are extremely potent. Evidence of this can be traced back, for example, to the sales of Ace Combs soaring after audiences saw James Dean sweep one through his hair In "Rebel Without A Cause." Or when consumers snapped up Ray Ban Wayfarer sunglasses after seeing Tom Cruise don a pair in "Risky Business" during his infamous solo dance scene.

Where will you find our work?

We build products/brands into entertainment properties of all mediums including: Theatrical movies, TV movies, TV series (scripted and non-scripted), novels, comic books, music videos, music tours, video games, online games, Broadway/Theatre, News, Original web content, and client originated programming. The staff at Brand-In created brand integrations that the Hollywood Reporter says, "took product integration to a new height...spearheading an entirely new breed of unscripted, competition-based primetime franchises such as CBS's Survivor and NBC's The Apprentice."